AI significantly transforms cookie-less marketing by shifting the focus from individual tracking to more aggregate and contextual approaches. It primarily leverages first-party data, enabling businesses to build comprehensive customer profiles and predict future behaviors using advanced machine learning algorithms. For targeting, AI excels in contextual advertising, analyzing the content of web pages in real-time to display highly relevant ads without relying on past browsing history. Furthermore, AI facilitates probabilistic identity resolution by analyzing various non-cookie signals, such as IP addresses, device types, and behavioral patterns, to infer user identity across different sessions and devices. This technology also supports sophisticated cohort analysis, grouping users with shared characteristics for more effective segmentation and campaign personalization, rather than individual identifiers. Ultimately, AI is central to developing and utilizing privacy-enhancing technologies like data clean rooms, allowing secure data collaboration and insights while preserving user anonymity in the evolving digital landscape. More details: https://mejtoft.se/research/?page=redirect&link=https://abcname.com.ua/&print=1