AI significantly impacts GDPR compliance in marketing by both creating complexities and offering solutions. While AI enhances personalization and targeting efficiency, it presents challenges in ensuring explicit consent and transparency regarding data processing, as AI models can make decisions difficult to explain. The vast data collection often required by AI conflicts with the GDPR principle of data minimization, demanding careful design and implementation. Furthermore, AI-driven automated decision-making and profiling necessitate robust mechanisms for individuals to exercise their rights under Article 22, including the right to obtain human intervention and contest decisions. Conversely, AI can aid compliance by automating privacy-by-design principles, identifying risks, and enhancing data security measures, but its deployment requires continuous vigilance and rigorous Data Protection Impact Assessments (DPIAs). More details: https://dantzaedit.liquidmaps.org/users_fichas_items/index/1960/4818?return=https://abcname.com.ua